Apostrophe was incorporated 3,100 days ago in 2012. Adele’s Rolling in the Deep was the Record of the Year, Obama was about to begin his second term, and Blue Ivy had just been born. Ariana Grande turned 19 the day we incorporated, a full year before she released her first studio album. It’s been a minute since we got started.

From Day One, our vision has been to connect patients with dermatologists online to offer amazing acne care. But since then we’ve been on the brink of shuttering three times and have launched dozens of ideas that have failed (skincare-themed playlists, anyone?). Our company-building journey has been as tumultuous as our skin journeys.

We like to think that 2012 to 2019 prepared us for a year as strange as 2020. We’ve spent over seven years bringing telemedicine to the mainstream and now a global crisis has pushed it into the spotlight. The pandemic has helped people find Apostrophe, but many out of necessity. COVID has accentuated the disparities of healthcare options for Americans that already existed. Most of our patients are trying out telemedicine for the first time, and we’re excited to introduce the possibilities of remote healthcare to thousands of people each month.

As you probably know, we believe the best way to achieve healthy skin is combining personalized expertise with science-backed products. But even in 2021, so many of the most popular skincare options are outdated or unproven. So we’re going into next year lasering in on being the best option to tackle acne. We’re launching some innovative new ingredients, creating new tools to track your progress, and maybe even launching some new products for your science-backed regimen. 👀

Thanks for reading and congrats on getting through a really tough year. 2021 has so many possibilities in store for us together and we’re grateful that Apostrophe will be a part of that story.